PIXELTOPROCESS.COM

Building better experiences.
Scaling smarter teams.

I design, strategize, and lead UX teams
that transform complexity into clarity.

About

Hi, I'm Michael - designer, strategist, and builder of high-impact product design teams.
I thrive on solving complex design challenges in healthtech, fintech, and beyond, turning chaos into clarity. With experience scaling teams across 6 countries, navigating 12 M&A events, and launching 58+ digital products, I create solutions that help users achieve their goals while driving business success.

Recent Achievements

+48%
Growth in adoption
Lead UX enhancements that boosted feature adoption by 48%, improving user engagement and retention.
-35%
Reducing Support Tickets
Revamped user flows and self-service tools, cutting support ticket volume by 35%.
$8M+
Driving Cost Savings Through UX
Designed an analytics dashboard that cut waste and optimized purchasing, saving on average $8M+.
-20%
Accelerating Time-to-Market (TTM)
Implemented a streamlined UX process that reduced TTM by 20%, increasing development efficiency.
+ $50M
Driving Revenue Impact
Built a UX research program that influenced over $50M in product decisions, aligning design with revenue growth.
+ 43%
Boosting User Engagement
Lead a platform redesign that increased user engagement by 43%, driving higher interaction rates.
↑ 34 pts
Significant Usability Improvement
Lead UX enhancements that increased the System Usability Scale (SUS) by 34 points.
+ 17 pts
Boosting Customer Satisfaction Score
Improved CSAT scores from 66% to 83% by refining key workflows to reduce complexity.
↓ 28%
Time on Task (TOT) Efficiency
Reduced average task completion time by 28%, improving user efficiency while maintaining accuracy.
81%
WCAG / ADA Compliance
Instrumented accessibility initiatives that improved compliance by 81%, making products more inclusive.
12 M&A
M&A Alignment with UX
Successfully aligned UX strategy across 12 M&A events, creating more cohesive product experiences.
↑ 20 pts
NPS Score improvements
Increased NPS scores by 20 points after a major UX revamp and delivery of a mobile solution.

Case Study Preview

A sneak peek at some of my favorite design adventures - challenges tackled, insights uncovered, and products transformed. Want the full story? Head over to my portfolio for all the juicy details!

Healthcare data on the go

In the fast-paced world of healthtech sales, waiting on data is a deal killer. Biopharma Account Executives need instant, mobile access to insights because “I’ll check when I’m back at my desk” doesn’t close deals.

This mobile application puts real-time healthcare data at their fingertips, turning missed opportunities into quick wins and long waits into instant action.

32%
DAU
41%
MAU
78%
Adoption Rate
View more in my portfolio

More insights - less insurance drama

79% of physicians report that prior authorization delays lead patients to abandon treatment - which means lost revenue and worse health outcomes.

The Coverage Verification Dashboard gives medical practices an instant snapshot of their payer performance, verification rates, and staff trends so that they can optimize their workflows to prevent delays in care and loss in revenue.

97%
TCS
↓ 18%
Claim Denials
92%
Task Completion

Skills

User Experience &
Product Strategy

  • User Centered Design (UCD)
  • Product strategy alignment
  • UX roadmapping
  • Design thinking & facilitation
  • Information Architecture (IA)
  • Conversion Rate Optimization (CRO)
  • MVP definition and validation

Research &
Data-driven Design

  • UX Research strategy (UXR)
  • Qualitative and quantitative research
  • Usability testing and heuristic evaluation
  • A/B testing and experimentation
  • Data-driven decision making
  • Behavioral analytics (Pendo, Mixpanel, Google Analytics)

Interaction Design &
Visual Layout

  • Wireframing and prototyping (Figma, Sketch, Adobe XD)
  • Design systems & scalable UI frameworks
  • Accessibility and inclusive design (WCAG 2.1, ADA Compliance)
  • Motion and micro-interaction design
  • High-fidelity UI and interaction patterns

Leadership &
Team Development

  • Building & scaling design teams
  • Cross-functional collaboration (Engineering, Product, Marketing, Sales)
  • Hiring, mentorship and career development
  • Design evangelism and stakeholder alignment
  • Remote and global team management

Design Operations &
Process

  • DesignOps and workflow optimization
  • Agile, Lean UX and Double Diamond Processes
  • Sprint planning and execution
  • Design review and feedback loops
  • Measuring and scaling UX maturity
  • Documentation and knowledge management

Technology &
Implementation

  • Design-to-Dev handoff (Zeplin, Zeroheight, Marvel, Figma Dev Mode)
  • Component-based design and tokens
  • Design system implementation in front-end frameworks
  • Accessibility & performance optimization
  • Understanding of React-based UI libraries (MUI, Kendo, Tailwind)

Business &
Marketing Knowledge

  • UX ROI and business impact
  • Fintech and healthtech compliance (HIPPA, PCI, ect.)
  • SaaS and Enterprise UX best practices
  • Go-to-market (GTM) strategy

Innovation &
Emerging technologies

  • Generative AI and Machine Learning in UX research and design
  • Conversational and voice interfaces
  • Blockchain and web3 UX
  • Future-proofing digital experiences

Storytelling &
Influence

  • Crafting UX narratives for stakeholders
  • Data-driven storytelling
  • Presenting & evangelizing UX
  • Executive-level communicatin
  • Workshop design and facilitation
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